Category Archives: Marketing

Differentiation: How LinkedIn Does It

LinkedIn considers its members to be the most important piece of its value chain. The key service it provides is the ability of members to find and contact other members. Users can create their professional network via LinkedIn, increasing potential in finding jobs and maintaining and managing their careers. Many products LinkedIn offers to members [...]

The Ever Changing World of B2B Marketing

While the rapid pace of change in worldwide business is changing the way companies do business, when it comes to marketing, the shift in the global marketplace is secondary to rapidly changing technology. When marketing to business targets, many “old-world” forms of marketing continue to be successful, i.e. telemarketing, radio & television advertising, and networking. [...]