Category Archives: Technology

Risks to LinkedIn’s Business Model

Despite its recent dominance, LinkedIn could fall victim to diminishing returns on assets as it continues to expand its already large market shares. According to LinkedIn, the firm has already addressed large proportions of key markets, including $27 billion of the $85 billion talent acquisition and administration market, and $25 billion of the $69 billion [...]

LinkedIn Revenue Model

Revenue Model LinkedIn’s revenue model is based on three revenue streams: hiring solutions, marketing solutions and premium subscriptions. Hiring solutions accounts for half of LinkedIn’s total revenue and depends heavily on the marketing and field sales force efforts. The fact that hiring solutions became the most important stream is consistent with the constant increase in [...]